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Social media is no longer just used for posting up your latest selfie. It’s also not having your parents embarrass you with pictures that you would rather not see the light of day. Now it can be used as a powerful recruitment tool. Not only can it be used as a way to source talent, it can also be used as a way to promote your brand. And remember your best customers can also be your best staff.

Today over 80% of businesses use social media to source talent for their business. This can be done actively or passively. Let’s now look at the two.


By actively approaching candidates on social media platforms and inviting them to apply for roles, you are ensuring they feel more engaged. You can ask your recruiters to direct interested candidates towards your website to give a more immersive experience into the role they have been approached with. We have found that by supplying a custom link for candidates to look at, this greatly improves the overall candidate experience. And by providing a better candidate experience, you are one step ahead of the competition.


By having a strong and positive presence on social media, you will be on the forefront of any candidate’s mind when considering new opportunities. When a candidate is having that bad day at work. If they have reached that critical point, they will think of you. By ensuring that you are active on social media, you will attract passive candidates. Assuming you have built up a positive brand, candidates will be more interested in what you have to say when you approach them. This will make the whole process easier in the long run.

Sounds like something you would be interested in? Get in touch!

Phone: 0161 975 7525

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